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jimmy newman
Digital marketing creative, junior Copywriter and Illustrator
Brief:
Christmas is a clear example of under-representation often portrayed in a singular way, complete with Coca-Cola branding - and this isn't reflective of how the festive season actually looks in the UK. There's such a range of celebrations, family units, beliefs, food, drink and festivities that never acknowledge outside the limited traditional purview.
Design a Christmas Card showcasing the diversity that exists.
In partnership with Good Agency London.
Initial design illustration
Final digital design
Final product
ABOUT THE CARD:
The card is a symbolic representation of the communion of diversity. No matter what your beliefs this Christmas, we can all come together to celebrate this seasonal festivity. Because ultimately this is what Christmas is about - a celebration of coming together, as family, community and humanity. This Christmas we all sit under one tree, as gifts to one another! Delivered by Santa himself, possibly...
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