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jimmy newman
Digital marketing creative, junior Copywriter and Illustrator
Brief:
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Create a short video campaign promoting Loctite superglue in 1 hour.
Tasked by the Adam & Eve Communications Agency.
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Insight: Superglue is rarely used and is usually hidden away and forgotten until those rare moments when it is needed due to an accident. This is a reminder of its reliability.
Insight: Often things that need repairing with superglue are broken by someone who isn't the owner, or as a result of an argument. It can cause rifts and commotion in relationships. Loctite can bring things together again.
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